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Vocational & Technical

Marketing

Covers marketing concepts, market research, the marketing mix, and consumer behaviour.

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Topics
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Practice Questions

Topics to Revise

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Marketing Mix (4Ps)

5 key points

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Key Points: Marketing Mix (4Ps)

  • 4Ps: Product, Price, Place, Promotion
  • Product life cycle: Introduction → Growth → Maturity → Decline
  • Penetration pricing: low price to gain market share
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